AI Persona Generator by GETitOUT — Build detailed buyer personas at light speed

Good Morning @dan_robins Absolutely - for us, marketing was just the starting point, until we realized that personas are at the core of so many things, especially UX and product development. Could you clarify a little: What exactly would you like GETitOUT to do in terms of user segmentation?

@dominik_wever Sounds great, I look forward to seeing how the product developments for the UX use case! Re user segmentation, I must caveat that I am still learning in this space myself. My understanding from our initial discovery with UX and user researchers, we found that 'segmentation' is just another way of approaching 'personas'. So rather than using a fictional 'persona', it attempts to go a little broader, and describe a segment of your users - which may have multiple attributes, habits etc (some of which may conflict). I hope that makes some sense!

Hi @dan_robins I think you're onto something there with your broader view of segmentation. In my experience, it boils down to how granular you want to get. For GETitOUT, we've done quite some persona research - and one of the most interesting things was coming up with the segmentation criteria how we would separate our personas: - Direct users (using personas for example in their startup) vs. indirect Users (like agencies do it for their clients) - Experienced users (using personas on a daily basis like growth marketers) vs. unexperienced (first-time founders) - Size of marketing team (solo-founder vs. small team vs. full-blown marketing team doing loads of persona research) Having found these segmentation criteria, we were able to deduce personas for each combination of the criteria - and even map it visually. Does that make sense? Or did you have something different in mind?

@dominik_wever Awesome, this is exactly what I had in mind. Looking forward to seeing how this develops :) Congrats again on the launch team!

@fares_aktouf Thanks so much, Fares! Have you been wanting to use personas more often, too?

Congrats on the launch and good luck 🍀 If you need some help with the logo and brand identity, feel free to contact me! @dominik_wever

Hi @a_budzialowska Thanks so much! And just as a little teaser: It's actually FUN to try it - because you never know what pains and goals the AI will come up with. It's like brainstorming together with an assistant. So have fun!

Hi @karol_andruszkow Thanks so much! Using personas across your entire team, department or company makes them even more powerful: - Everyone can write consistent texts that attract your ideal clients. - Not only marketing, but also development can develop what your clients actually need. Is there anything specific that you'd like to accomplish with personas in your team?

Hi @victoria_wu Thanks so much! Are you also a "persona aficionado", or what caught your eye?

Hello @irina_haupt Thanks so much! And congratulations that you're already using personas - that means you're ahead of most of your competitors :-) Do you work with just one buyer persona, or have you already identified several? (GETitOUT can help you compare and prioritize them, too - so that you can find your direction more easily. Just saying.)

@dominik_wever Yes, we have identified several and also prioritized them, I still think that GETitOUT could help us draw a clear picture. Let's check this out, @catherine_norris 🤓

Hi @irina_haupt and @catherine_norris Sounds fantastic! Also, buyer personas are always "work in progress". They evolve and change over time, and if you can adapt your marketing and product - perfect! You might even go one level deeper and use more - granular - buyer personas, as GETitOUT makes it so quick to create them - and turn them into texts. So specifically, you could create landing pages, thank you pages, emails, etc. for very granular personas and thus improve your conversion rates. Anyway, I'm getting ahead of myself ;-)

Hi @ericqhargrove Thanks so much for your encouraging words, and taking the time for a thorough test! I'm curious what you'll be using it for - maybe adding another niche or segment, or a whole marketing funnel?

Hi @rmtux I love to hear that you appreciate the simplicity of the interface and assistants - we've poured months of work just into that. Also, we wanted to make personas accessible for everyone, even those with little marketing background or those pressed for time. Your tagline says "not a growth hacker" - so I'm curious: In what fields or industries would you put GETitOUT to work?

@rmtux Thank you very much for your support! ❤️ I want to see the combination with your great experience. It is an honor to be among your tools. Let us know your experience, it would be gratifying to hear from you. Those are comments that are worth the whole world. 🌎

@neri_raanani Thanks for your support! That is our main idea, to be useful to you. In any case, we will be here to help 😉

Hi @kevin_t_ That's a great question! Our AI Persona Generator is not a completely automated product. Instead, it's meant to work hand-in-hand with you as the user: - The AI helps you in uncovering and expanding pain points and goals. - While doing that, you feed the AI with inputs that you've discovered in interviews & research. Our vision is that AI should amplify our human capabilities, not replace them completely. So you could either skip the AI/automation completely, which makes GETitOUT Personas a nice tool to organize and communicate your personas (all-in-one-place, export beautiful presentations to share with the team, etc.). Or you can use its AI capabilities to expand on your research - or replace it in certain parts, for example when extracting pains and goals from your competitors. Does that answer your question? Or what's your view on AI?

@dominik_wever How much of the information input into a company's account is later used by your application to create further personas?

Hi @kevin_t_ Let me give you an example - in this case for benefits: - For your company, you can input the features of your product or the characteristics for your service. - Later, when you add new buyer personas, you create benefits for each persona, by simply clicking which features combine well with which pains/goals of that persona. GETitOUT then generates those benefits and high-converting texts to go along with them. So the better or more organized you enter features/characteristics for example, the better your persona's benefits (or value statements). There's a lot more to input - I'm happy to walk you through it and exchange ideas in a quick video meeting. Would you be up to that?

Hi @kevin_t_ You’re welcome! Anytime you need some input - you know where to find me. Have fun testing the AI Persona Generator!

Hey @superminnu Thank you so much for your kind words - and for being one of the first to test GETitOUT! We couldn't have gotten here without your feedback. And we've worked hard to bring clarity and fun to buyer persona generation - with lots of new AI features and a new, simplified UI. If you had a magic wand - what else would you wish for that GETitOUT did for you?

Good Morning @markus_sigel What you're writing is one way it works: Just paste in a competitor's website, and the AI extracts pain points and goals. Do this with a few competitors, and you'll get a detailed buyer persona in no time. Additionally, we provide presets - for entire buyer personas - to get started. But what surprises me most is using the AI to get additional suggestions: 1) Enter a job title, and the AI will suggest pain points and goals. 2) Enter a pain or goal you've already discovered, and the AI will suggest additional ones you've never thought about. Sometime the suggestions make me smile, but sometimes I'm really stunned how precise - and creative - they are. What are you using personas for right now?

Hi @pauldoerwald I vividly recall our meeting, where you pointed us into a very promising additional direction: Positioning GETitOUT for VCs, Incubators, or anyone empowering startups to become successful. If you know have a look at the current website, you'll see your input reflected: Thanks again so much for your detailed feedback and helping shape the future of GETitOUT!

@dominik_wever @atsuhiro_teshima I love reading this use case, it is very specific and special, we have seen it a lot as an educational environment. In fact, in a previous comment I did a small survey to know the use case of "Personas Analysis" (among the options, video marketing) ⚡️ Please tell us if you require a free session to learn how to get even more out of GETitOUT, tips and mechanisms to carry out the process with your team. Coincidentally, there is another team also interested in it. For our part we will continue to constantly improve the results generated, we are open to all the opinions you have to improve. In any case, you know that you can contact us via email. 😉 Cheers,

Hi @venkyb Thanks so much! I appreciate the energy and time you've invested into being one of the first to test GETitOUT and providing feedback. And I'm happy that it's working out well for you!

Hi @vladnicula Thanks for asking! And no worries: The "Magic Coffee Mug" is just our demo product, so you can play around without having to enter anything. Here's how you get started: 1) Click the GETitOUT logo at the top-left to go to the Dashboard. 2) Here you find all your workspaces. Click "New Workspace". 3) The fastest way would be to then choose "Empty Workspace". (Alternatively, the assistant takes you through a full setup, which requires about 5 minutes). 4) Once in the new workspace, click "Competitors" in the left sidebar menu, and add your competitors! Again, you could also just add buyer personas into the workspace (by clicking on "Personas" in the left menu), then click "New Persona", and use the "Extract" button in the grey banner to extract pain points and goals from a competitor's website. Hope that helps! Also, happy to jump on a quick call later this week to figure out together how you can make the most out of GETitOUT. Just let me know!

Hi @charles_yeo Thanks so much! It's interesting to hear that you also used the "educated guessing" approach, where you just huddle with the team and come up with your own conclusions. But in my consulting experience, that includes lots of bias. I'm happy to hear that you can now create your personas much quicker. One question though: Did this lead to you using more personas, in a more granular way?

@dominik_wever We are getting more prospective personas via shorter thought processes. Potentially bigger market for us.

@charles_yeo That's fantastic! Completely in line with our idea of - attracting more clients and - converting more of them ;-) I might ask you for a video testimonial at some point - would you be open to jumping on a video meeting? I could also show you a few of the hidden tricks and gems of GETitOUT's Persona Generator that will make things even easier!

@dominik_wever Sure, But I need to gather my team as they are the ones doing the work. A few of them has gone for the annual hoilday as work had been done.

@dominik_wever @charles_yeo Sounds like a great idea. I agree, I join! 🤩 Please gather them when they all arrive, it would be great to also get feedback from them and show them how to get the most out of GETitOUT in their daily work. Cheers!

@pravashonomics How nice your words! Thanks for your support. We continue to work step by step to bring news and improvements to everyone. 🤗 It's always good to hear from you. Tell us what you need.

Hi @haserk The short answer: YES :-) Love that you're asking, because - as a designer - you finally stop working with Lorem Ipsum. Instead, you use GETitOUT to create personas fast (if your client doesn't have them yet). And whether you're working in Figma, Sketch, Adobe XD, ... you open the GETitOUT browser extension, and have access to all your clients and their personas and texts. But I'm curious: What are you designing specificially?

@haserk I love this question (I'm the designer) ❤️ And the answer is YES, as designers we are faced with incomplete briefings or without information, personally they always ask me to design and they don't tell me who it is for, or they don't know how to explain it (some clients)... In my experience, it is there where by quickly generating a "Persona" you can have an idea of ​​who you are designing, document references in Notes (moodboard), get to know them thoroughly, know which will be the best way to communicate, even generate drafts of texts and some materials such as presentations or websites that can help you design without empty canvas. ⚡️ You can also add logos, colors, fonts of your client, and consult them anywhere (thanks to Chrome & Edge), if you are in Figma, for example, you can open the browser extension, copy and paste your images, colors, texts, and advance your designs much faster. 💪🏻 It would be great if you try it, please tell me any questions. I am very curious, what is your biggest challenge as a designer? 🤔 (maybe it's not my own pain)

@karen_sanchez21 thanks! some times I can spend hours and hours on searching graphic stuff (like photos, icons, etc). so your product looks very sharp in my case.

@haserk I totally get it, we are now in small steps with logos, images, colors and fonts, we hope to add icons soon. 😉 In any case, tell us about your experience.

@shushant_lakhyani Thanks!! I really think the best thing about this is the comments. 🤗 I would love to know, how could you use AI Personas Generator in your personal case? I'm curious how you would use it, and of course, I invite you to try it. Again, thanks for your support. ❤️

@shushant_lakhyani Sounds great! 😎 Don't hesitate to tell us about your experience, if you consider that it would be good to improve something or that something is missing for your project in particular. It would be lovely to be able to help further. Much success in this next project. 🚀

@ashrahman Thank you very much for your wishes! ♥️ It's true, I would love it to be a game!! I'm expectant, tell me, do you use Personas analysis in your projects? I'm curious to know what you do? 😱

Hi @ashrahman Interesting that you're pointing out that generating personas used to be boring. In my previous software companies, I've learned how crucial personas are both for marketing AND product development. But I've always hated creating them manually. That's why we made GETitOUT a friendly, colorful tool. It's like your virtual assistant that does lots of the heavy-lifting, and helps you create and organize your personas easily. Has gamification helped you or your team in the past?

@mimih_arteaga Que gusto Noemi, tengo l a sensación que podré responderte en español 😉 Gracias por tu apoyo, me encantaría conocer por qué verías el potencial en "Personas"? El feedback es muy importante para nosotros, y escuchar las ideas de los casos de uso que ven ustedes es realmente poderoso. ❤️ Tu indagas en "Personas" en tu trabajo? Me gustaría conocer más de ti.

@karen_sanchez21 Hola Karen! Estás en lo correcto! Como la marketing junkie que soy, trabajar con personas hace que todo fluya más fácil y rápido. Pero a veces puede ser muy repetitivo o hasta tedioso el definir que debe tener esa persona para cada proyecto o cliente (cuando trabajé de freelancer, por ejemplo). Contar con una herramienta que facilite todo este proceso puede facilitar muchos procesos. Feliz de conectar contigo y ofrecer más feedback de ser necesario.

@mimih_arteaga Genial! No podía equivocarme 😊 Es gratificante leerte, yo también he sido freelancer y este es uno de los grandes retos que normalmente nos aqueja, pero es bello poder confirmarlo con más personas. Hemos preparado un flujo interesante para permitir llevar toda esta info de Personas y textos a la mayoría de herramientas de marketing que normalmente usamos, con el nuestra Extensión en Chrome y Edge será posible tener a mano esta información, sin buscar en mil lugares. Espero esto pueda ayudar a manejar cantidad de clientes. ❤️ Me encantaría poder seguir en contacto. (creo que ya te diste cuenta con LinkedIn ;) Igualmente, cuenta conmigo y todo el equipo. Sería estupendoo conocer tu experiencia apenas pruebes AI Persona Generator, esto nos motiva a seguir mejorando y dando todo nusetro esfuerzo.

Hi @zekiye_nur_kesici Love to hear that! Digital marketing is one of playing fields where GETitOUT is really strong. Are you planning on using it for something specific, like landing pages, emails, or funnels?

@dominik_wever I'm responsible for email marketing and I'd love to incorporate it into my email strategy. But also, we are using a persona table on our landing page. I will also share it with my team and I think they're gonna love it, too.

That's great to hear, @zekiye_nur_kesici I imagine that email is still a very powerful tool, but needs lots of planning and strategy at the same time. I'm curious: Do you mean you have a table with all the personas you're targeting on your website, so they can self-identify? Also, I'd be happy to jump on a quick call so we can discover together how you can put GETitOUT to work for your entire team. Just let me know!