Most first time founders will go about coding an MVP and designing flashy LPs, launch and see no one coming to use their tool 😬 So here is my advice: ❓First how well do you know that need? Have you spoken with at least 10 of them? Have you asked those customers to pay your software based on your clickable prototype (Figma is your friend here)? 💵 Asking for money on a prototype helps settle the debate and we go from that's a great idea to well I wouldn't actually pay for that because of X. ✅ So talk to customers and get them to buy before coding anything. You would be amazed at how far you can take a customer down the buying process without having anything that works. ✍️ When you have validated that customers are actually going to pay for your software you know how to convince them and write a proper LP to sell your product. Make your LP pain focus not feature focus and avoid overwhelming users with too much information! ✉️ At this point, no ads required yet only things that don't scale. You can start reaching out to your customers with personalized soft sales pitch by email, Linkedin and Twitter. There you can identify your one channel where you're going to build your go to market strategy. This will help you better qualify your ICP and refine your sales pitch.