It feels like they have already started price gauging before they even offered the service to the public.
If they have a good reason for it costing $12 a month, then maybe a yes. But verifying a gov. ID seems like a one time cost. What else will be in there to make it worth it?
But maybe it might be worth it for somebody with a higher profile to keep their profile safe, that will probably mean that scammers will start going after less high profile targets forcing more and more people into this program.
Its basically a psychological factor. Since historically people associate Blue tick with authenticity, now people are ready to pay subscription to get that.
Feels like a clear copycat move from Meta, probably something they have thought about, but no one wanted to experiment such a change until Twitter did. I wouldn't - I don't think it adds any value - they seem to try and monetise features that you would want anyway from the platform - i.e. security from impersonation.
Seems like a lot of Instagram creators with audiences as small as 3,000 followers are experiencing issues with fake accounts (bots) impersonating them right now. For that user group, verification makes perfect sense.
It kinda of defeats the intended purpose of having a blue check. Unless the intended purpose has changed from "verified account" to "make the company more money".
If my reputation was at my desired level & the blue check pricing was reasonable, yes I would. Blue check helps to authenticate your platform is indeed yours