Looked through the SEO sauces of Wix and Webflow this evening, and they had ONE ingredient in common-
A Whopping 60%+ Blog Traffic Ratio
Yes, they're doing templates, they're creating lead magnet tools, but the traffic that they channel to their products, are mostly from blogs.
By the way, in terms of single blogpost ROI and overall blog traffic total, Webflow is way ahead of Wix(and any other no code builder saas).
- Ahrefs says they get 651 traffic/mo/post, where Wix gets 235.
- Webflow's total traffic is 450K+ from blogs, where Wix's is 394k+.
But guess what, Wix's got 1700 posts published, where Wix just did 700 posts.
Cater to the users, pour in value, play the on-page/backlink right, results will follow!