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Çağla Çağlar

Why User Research Matters?

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1. Boosts user satisfaction: All UX design revolves around one primary element – the user. Directly focusing on the user's needs and desires helps create a product that is intuitive and satisfying. 2. Improves usability: With proper research, designers can identify typical user behaviors and tailor their designs accordingly, making it easier to use and navigate. 3. Saves time, money, and resources: The more thorough the user research is, the less time and money will be spent correcting issues in the future. 4. Improves conversions: A well-researched and focused UX design can result in higher conversion rates as users feel more at ease using the product. 5. Fosters innovation: User research allows designers to uncover new ideas and design possibilities by understanding unmet user needs. 6. Avoids assumptions: By getting insights directly from users, designers can avoid making inaccurate assumptions about user preferences and requirements.

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Ayaz Qureshi
Nicely summed up. Any idea how to go about a project where client don't have budget/time for UXR?
Doris D. Schrader
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