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Why is it so hard for founders to balance building a product and marketing at the same time? 🤔
As a founder, we all wear many hats like—product development, team management, customer support, designer and, of course, marketing. While building demands deep focus and creativity, marketing requires a completely different mindset: outreach, storytelling, and constant engagement. (believe me I’m telling with my experience)
It’s not just about time; it’s about context switching ( and mind switching) which can drain your energy and dilute your efforts.
How do you manage this balance? Or is it even possible to do both well at the same time? Let’s discuss! 🤝🏼
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Sebastian Cole Ashford
Mornings for making, afternoons for marketing is a solid approach! 💪 Another option is to dedicate certain days to each - like product Mon/Wed/Fri and marketing Tue/Thu. Batching similar tasks helps me get in the right headspace. And agreed, the simultaneous juggling act is a recipe for burnout. 🥵 Gotta protect that founder energy! ⚡
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I find it tough to switch between the intense focus required for developing the product and the outward-facing tasks of marketing. It feels like two completely different mindsets, and I end up getting stretched too thin trying to balance both.
I have found that I'm only typically passionate about building and other related things. Marketing... not so much. Unfortunately, that's where a lot of focus has to be. Fortunately, you can hire people to help. It's probably not super scalable, but can be helpful to kickstart where you want to go!
Bro in my opinion sometimes, focusing on one Nbad balance check
area at a time might yield better results. Let’s hear how others tackle this.
Solid tips! 🙌 I find dedicating whole days to either product or marketing works best for me too - context switching is a killer. 😵 Another approach is to set specific metrics for each, like getting X features shipped or Y leads generated per week, to keep momentum on both fronts. Just don't burn yourself out trying to do it all solo! Outsourcing or hiring help, even part-time at first, can be a game-changer. 🚀 Founder mental health matters! 💆♂️
Balancing the intense focus needed for product development with the outward-facing demands of marketing can be challenging. It feels like switching between two completely different mindsets, often leaving me stretched too thin. Just like a https://wellexpertcleaning.com/c... expertly manages multiple tasks to deliver spotless results, finding the right strategy is key to achieving balance.