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Who here uses communities as part of their marketing strategy?
And if so, what community platform do you like best and why?
Facebook groups, Circle, Skool, etc.
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Replies
@benjaminbekken That is interesting, any recommendations on how to find a relevant group to your niche on Slack?
@daniel_zeru_apps I googled around and found relevant ones. We are a content marketing platform, so i tried finding similar content marketing slack groups and found "Online Geniuses" and "Mindtheproduct". They have become quite "spammy" with people spamming their tools, so you can drown in a lot of noise, but DMing people and starting real conversations has helped reach more relevant people:D
@benjaminbekken thank you for the follow up on that. I’ve actually seen a similar thing with Slack as well personally
Definitely! I've found some great communities on Discord and Reddit for marketing my SaaS product. Lots of helpful folks sharing strategies and tactics that have worked for them. Also been experimenting with using AI tools like ChatGPT to help brainstorm marketing copy and content ideas to share in those communities. Seems to be working well so far in driving more engaged users to my site! Would love to hear what communities others are finding valuable for marketing.
@jonathanedwardbrooks Thank you for sharing! Have you considered any paid options for communities like a private discord server or similar things? Or for what you’re doing, is it more about discovery and visibility?
Communities are big power of our strategy. Platforms like Slack groups and niche forums drive better engagement than traditional ads.
@justice_ojoka Thank you for sharing, if I can ask how have you gone about finding the communities that have been the best for you?
Yes, social media platforms like TikTok, Instagram, Facebook, and Tumblr are incredibly helpful for marketing strategies because they have millions of subscribers and generate significant traffic. I'm currently working on Buy Dubai Tickets and leveraging all these platforms for promotion—it might be a great strategy for you too
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