Which tools do you use for online research?

@eonpilot yes I love pocket too! I find it’s better suitable for reading later as opposed to product research.. would you agree?

@janine_nitz Its horrible for product research. But it's ubiquitous (available on all devices) iPad, Mac, iPhone. Sometimes a hammer can build a whole house etc. Syndication of data among devices is hard. Also pocket is personal. Work can't sneak in there. Notion is great but then you have to deal with notifications from your co-workers etc and their paywall keeps moving around. Other tools are mehh. Have not tried Obsidian but as I understand it their paywall is the syndication layer so holding off for now. If someone made Atom.io for all devices. or something like that. I would use it. Opensource. long life span. Free. Etc. Still waiting 😬 My hope is that one day @sindresorhus will build it.

@eonpilot we‘ve built something you might wanna check out :) Liffery.com It’s a purpose-built research platform and it also works on all devices and it’s free :) Let us know what you think. But I know what you mean. Sometimes a hammer can build a whole house.

@janine_nitz I think your working on the right problem. But this solution isn't it. Why are the best ads on IG? because IG knows what I like, because I engage with the stuff I like. IG is more on point than other ad aggregators by 1000x. With AI, you can know customers Like IG does with less info than IG has. The moat that IG and Face, linkin now has is about to fall. Huge opportunity. I would work on something combining ad IQ + AI. An adjacent idea to the one you have now.

@eonpilot Great comment! We seem to have a very similar opinion about the current state of social media platforms, their advertising practices and where things should be heading in the future. Instagram is great at reaching the masses with somewhat target group-relevant ads, but there is one dynamic that is fundamentally flawed in all of the popular social media platforms that we are addressing with Liffery. We recognise that people don't primarily use platforms like Instagram, Facebook, or LinkedIn to shop. Instead, they turn to these platforms for a brief escape, mindlessly scroll through content, or engage with the creators they agreed to follow. As a result, the overwhelming presence of ads, which currently comprise approximately 25% of the content, disrupts the balance and detracts from the user experience. At Liffery, we firmly believe that the research and purchase decision journey should have its own dedicated space and not be confined solely to social media. Liffery users are in a protected and unbiased space where they can actively seek to explore, research, and make purchase decisions. This does one very crucial thing: It creates an audience that is ready and willing to receive new information. This is where the true potential for advertising emerges: The most critical aspect of effective advertising is capturing and maintaining attention. Without a user's attention, advertisers are forced to shout louder and more frequently to convey their message - Just like they have to on Instagram right now. The future of Liffery will include advertising, but users will be able to search available ads. Using AI with user input we believe will bring better results to the users, better conversions to the seller… and ultimately an overall improved online shopping experience. With the upcoming launch, we created the ecosystem as the base platform for all of this to sit on first.