Subscribe
Sign in
Which platform is good for marketing, if the target audience are job seekers?
The product is currently in the initial iterations. The target audience are students and job seekers. Which platforms should I be targeting for the marketing efforts?
27
Replies
Best
Walid Aly
LinkedIn!
Report
Share
@persuasionkid Yes. LinkedIn is more like suitable for organic traffic + paid advertisements. Other platforms are more like paid campaigns!
@shibbir_ahmad The one platform which is included in everyone's answer. That shows the capability, potential and scope of this platform for this type of ideas and products !
Launching soon!
For targeting job seekers, professional networking platforms like LinkedIn are ideal due to their focus on career-related content and connections. Additionally, platforms like Indeed or Glassdoor are also good.
Cold messaging on linkedIn can be pretty effective / very targeted if you do it right
@william_mathews1 Yes. Cold messaging / DMs and cold emailing are very powerful tools. I have been playing with cold emails lately. Time to jump onto cold DMs on LinkedIn as well.
@avnkailash I have dropped you a DM on twitter, been working on a project that may be helpful for you :)
Indeed, LinkedIn, Flexjobs, Ziprecruiter, Robert Half, Contra, Otto...these are good places to start. I gave you some big names and some more niche ones, too.
@chitterz Thanks alot for these names. Gonna definitely target these platforms. I am also looking for organic traffic sources! Aart from LinkedIn, any of the above where we can probably start engaging?
@karthik_tatikonda I am buiding an interview practising app. People can prepare, practice for their interviews, simulating an actual interview.
LinkedIn and job search websites like Indeed or Glassdoor would be effective platforms.
@tunc_emran Are there any platforms where I can generate organic traffic? Job sites seem to be more of paid advertising! I will have to do more invetigation on the websites though!
If you're targeting job seekers and want to explore platforms other than LinkedIn, consider the following options:
Indeed: Indeed is a popular job search platform where job seekers actively look for job opportunities. You can use sponsored job listings and employer branding features to reach your target audience.
Glassdoor: Glassdoor is known for its company reviews and employee insights. It offers job postings and employer branding opportunities, making it a platform to connect with job seekers who value transparency and company culture.
And of course:
Facebook: Facebook has a wide user base, and you can use its advertising features to target job seekers based on their interests, demographics, and job-related activities.
Twitter: Twitter can be effective for sharing job postings, industry insights, and engaging with professionals using relevant hashtags and content.
The choice of platform should align with your target audience's preferences and the nature of the positions you're trying to fill. It's often beneficial to use a combination of platforms to reach a wider pool of job seekers.
LinkedIn is the biggest professional network. Users come there to look for a job, among other things.