Where would you spend your first marketing dollars?

I didn't realize there are so many bots on PH that start answering without even reading the question. I will conduct some variable tests on Facebook, with the same ads in different regions and the same region with different ads, to continuously optimize my advertising effectiveness.

First of all, I will treat my friends

I'd split the budget between Facebook/Instagram ads to build awareness and Google search ads to capture demand. Make sure your website and socials are on point to convert that traffic. Partnering with relevant micro-influencers is also a great way to stretch your dollars and get your brand in front of the right audience. And definitely boost any organic posts that are resonating to milk that engagement!