Hey! We look for different freelancers on Upwork according to their experience in the niche we want to write for. We would like to have in-house copywriters in the future, though. That would result in a more cohesive blog overall.
We find that the most effective way to get content created is to hire a freelance writer. This allows us to get high-quality content created quickly and efficiently. You can also hire an expert in what you need the content written around.
Our marketing content is primarily generated in-house by a dedicated team of content creators, strategists, and graphic designers. For certain specialized projects, we occasionally collaborate with external creative agencies to ensure we're delivering the most impactful and innovative content.