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When to add channels to paid acquisition channels?
Hey Hunters!
When are you considering adding paid channels to your products?
I mean, is there a certain moment when you choose to do it (X $ revenue or X amount of users)?
We're getting an increased number of users on First Book ai but prefer not to allocate money to ads. Rather spend them on building the product.
What works for you?
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Natalia Toth
In our case, paid ads (on LinkedIn) were one of two promotion channels we used for many months after the product was launched (the other channel being cold direct outreach). Neither worked too well. I have an assumption that many companies start with paid ads because they allegedly bring quick results, but this channel becomes less and less cost efficient over time
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