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What tools do you use for Content Ideation?
Notion for copy and a Figma comparable for brainstorms and roadmaps? Curious what other folks use!
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@martinmaricak beyond the human brain do you use pen and paper or just keep it all upstairs?
I use Obsidian for solo brainstorming it's great for organizing thoughts and building ideas freely.
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@m_hassan_sajjad why did you land there if you don't mind sharing?
I enjoy using Reddit to explore niche questions and gather inspiration. Once I have some ideas, I input them into ChatGPT to brainstorm topic ideas and generate outlines. However, when it comes to producing concrete content, it requires us to do thorough research and in-depth investigation.
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@focusaur interesting - is there a process you've got for R&I and are any of those research methods automated?
@dzaitzow Yes, we have a structured process that starts with defining objectives and continues through to implement. Tools like Google Optimize are frequently used to experiment and determine which content is more effective.
The big AI tools like ChatGPT and Claude can be helpful for expanding and iterating on ideas (ditto for SEO research tools and keyword finders) but for me, real genuine content ideation is best done by a person or team who's an expert on the given topic. What I usually do with my teams is keep a running list in a repository in Asana or Notion or even a Google Doc and when building out a content calender revisit the list to find inspiration. Another good source to add to the list is being obsessed with reading user reviews and things like comments on social media. This is a great way to find common questions that can be answered in the form of content.
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@danorkin really interesting process! Do you simply check reviews on your products or do you look at comments / threads for competitors in the space?
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@feliciana_liu really interesting - Open Source LLM built by a company based out of China. Im curious how this competes with GPT but I just messed around with the Deep Seek mode and the thought process is really neat to see post input.
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@dan_gower Interesting! Yea I hear a lot of good things about Semrush! Cost effective Key Search tends to do the job on my side but If its in the budget / if you need more niche / comprehensive data - probably a much better tool.
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sometimes it’s as easy as pen and paper and mind-mapping; tools can be amazing to complete that ideation but in my experience AI can also create a lot of noise if used right from the start. I usually take the time to think on my own, write things down, sometimes it’s surprising what can come out of it
I’ve been exploring Draftly’s Idea Generator—it’s a game-changer for sparking LinkedIn content ideas in seconds. Plus, we’ve built a community where we dive into tools like this and share strategies. If you’re curious, I’d love to share more!
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@puja_duseja yea feel free to send over any data to my LinkedIn (in my profile on PH)
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