What tools are people using to validate an idea

@prachi_gupta2 a larger issue is to get the right people to take those surveys. do you have anything that helps address this?

@sonimadhuri absolutely, targeting the right people makes all the difference. What works the best is getting access to the audience through panel providers. We have a panel team at QuestionPro so our partners use that to get access to their audience. The other options can be spreading a wide net through social media groups and asking questions within the survey that help you qualify the right target audience. If you're going this route then you'll want to use a product that lets you add logic and terminate the survey if the profile is not a good match. Happy to brainstorm and help you out with a project if you need it.

@sonimadhuri @prachi_gupta2 This is great. getting the right target audience is really important although sometimes I would argue that you make assumptions about target audience too early and can often be surprised by the actual end users once you launch!

@johnradforduk Agree and that's where using the right channels to do idea validation, market analysis and product market fit analysis comes in. Doing this research at the start can set the course for success.