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What should be the growth & marketing strategy post successful PH launch?
Excited to share that Typo (https://typoapp.io/) became the #1 product of the day.
We got almost 200 self-signups on the platform and a lot of love from PH family.
From here the real journey starts and I would love for you all to suggest to us the next steps for growth & marketing.
Looking forward :)
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Talha Fakhar
Congratulations 👏
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Congratulations on your successful launch! How did you prepare for your launch? :)
@sandradjajic Thanks. Would love to share my experience in detail but for now I can say it is a great team effort put into
3 things
- content creation and -marketing where the relevant audience is and
- a rocking product that users love.
Hope this helps. For more details you can connect with me kovid@typoapp.io
Congrats on your launch, Kovid! One thing I would recommend is displaying the product hunt comments and reviews on your website.
You can add them to your landing page, sign up, pricing, etc to help conversions.
Here's a Wall of Love I created for Typo: https://testimonial.to/tools/pro...
You can re-create your own here: https://testimonial.to/tools/pro...
(PS: Product Hunt updated their API, we're fixing the profile picture/name issue)
Wow, this is really great, congrats!
Not proven, just thought of this, but have you considered directly targetting companies where the people that signed up, previously worked at? To increase the chances of there being talks on the side about your product and potentially creating the word of mouth validation between peers
That's a great question with multiple possible answers :)
I see that you have a B2B Saas product for engineers. I guess cold outreach doesn't work well for this ICP so it will mainly be ads and content driven growth.
Congrats on the launch and for #1 product of the day! Love the product
PH launch will open a ton of doors but after that you should focus on SEO and content creation to bring in users on a daily basis. Obviously I am assuming your users like your products and therefore get retained.
Thanks for your question! After a successful launch on Product Hunt, we plan to focus on a few key growth and marketing strategies to continue building momentum for Arhist:
Expand our social media presence: We'll be using social media platforms like Twitter, Instagram, and LinkedIn to connect with potential users and showcase Arhist's unique features and benefits.
Build partnerships: We'll be exploring partnerships with other companies in the interior design and home decor space to increase visibility and reach a wider audience.
Content marketing: We'll be publishing regular blog posts, videos, and other content to provide value to our audience and establish Arhist as a thought leader in the industry.
Referral program: We'll be incentivizing our users to invite their friends and colleagues to try Arhist by offering discounts, free trials, or other rewards.
We believe that by combining these strategies, we can continue to drive growth and build a strong community of Arhist users. We'd love your support with our launch on Product Hunt - please visit our page and leave a comment or upvote to help spread the word!
What about good old outreach? This at least what we do for Wildmetrics (https://www.wildmetrics.io/)
Btw question aside: Typo looks like a very interesting product! do you guys plan to integrate with Asana too?
@bastian_ernst Thanks. I am glad you liked the product. Yes integrating with Asana is on the list. We can discuss more on this. Here is my mail id kovid@typoapp.io
Cheers
@samuelnoriega Thanks. Glad to know you liked the product. Let me low if you need any help to drive typo successfully in your team. Kovid@typoapp.io
Cheers
Clap Kovid and your Team. A successful launch.
We launched and had no such success with the Fordeer Invoice Order Printer: https://www.producthunt.com/prod...
Further marketing will be difficult and we are working on items such as:
- Cold email
- Inbox to developers, users can be considered as potential customers
- Send email to KOL or Hunter influencers... to ask for cooperation
- And maybe paid advertising campaigns
Very happy if we have connections to develop together
Thank.
Get more information:
🌍 Landing page: http://pdfinvoices.fordeer.io/
👉 Blog: https://blog.fordeer.io/
👉 Facebook: https://www.facebook.com/fordeer...
👉 Twitter: https://twitter.com/FordeerI
📌 Help center: https://help.fordeer.io/
📧 Email: hi@fordeer.io
Congratulations on a successful launch!
Next steps would be to create a push and pull marketing strategy, where you use a combination of paid and organic - you can post relevant value-packed content online for your target audience and launch paid ads to keep on bringing new users in your funnel.
Keep spreading the word on platforms where your audience hangs out, including online tech magazines, newsletters, reddit threads and so on.
I would sit down and brainstorm on all of this and pick the best ones for your product and target audience :)
Good luck and keep it up! Excited to see where it all goes