What’s your opinion on using GIFs or videos in email marketing?

GIFs are an easy way to make emails interactive and keep readers's attention while keeping the email size small. 10/10 recommend!

Hey @paxton_adonis videos might slow down emails, but that's why gifs are great. It catches attention without causing it to be slow. It's a win-win.

Both can be effective, but try to be mindful about file size as videos or even gifs that are too large can slow loadtimes, causing clipping, and overall have an adverse affect on deliverability.

GIFs are effective in email marketing. They can capture attention quickly and convey messages more effectively than plain text. If the videos are kept short and limited to 1 minute, they would also be effective and great.

Any animated movement is a Micro interaction, Micro Interactions = engagement.