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What's your go-to strategy for making a compelling video in a short amount of time?
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Shaifali Mehta
Keep it simple. Clear and concise messaging.
Adding Human element helps a lot.
Don’t worry about going perfect. Just draft a concept, shoot on phone and edit on a easy online tool like illusto.com
Easy peasy!!
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My top three:
- Be authentic.
- Say/show something in the first 3 seconds of your video that your audience can fully relate to, making them stop what they are doing and watch.
- Leverage trending audio.
@irina_haupt Love this! Thanks for sharing. Quick question though - where do you get trending audio from?
@_rakshithravi_ Between us? I usually check the newest dance videos on TikTok. But shhh :D
I think having a structure helps a lot. A script and ideas about what you want to communicate to what audience helps a lot.
My major tactic is to provide an engaging narrative that is easy to follow and keeps the reader's interest from the start.
• Hook viewers in the first 3/5 seconds
• Be very specific with what your video is all about
• Don't be afraid to provide value
• Be yourself
• Put your blinders on - in other words, don't compare yourself to others :)