Subscribe
Sign in
What’s the real challenge? Selling software or buying it?
You might think B2B sales is hard - have you realized how hard it is to buy new software?
Too many alternatives, unclear next steps, attachments & links flying around in emails, getting everyone on the same page is harder than ever.
If you’re team #BuyerEnablement, you’ll love the product we launched today:
https://www.producthunt.com/post...
14
Replies
Best
Kaira Chetnani
Upvoted and Happy to connect Erdem!
Report
Share
You only buy once.
Jokes aside - buying a product is just a part of the process.
Think of yourself purchasing a CRM for the first time.
Many alternatives, hours required for the implementation, understanding best practices, and high monthly fees.
We invest our time in making the right decision while thinking afterward.
And yeah, selling software is more complex than ever for all these things.
It’s two sides of the same coin. :)
@orcuns Absolutely! Building your processes around your new tool and integrating it with your current stack is another challenge.
Upvoted, and I might need it for the product I'm launching! Kudos ✨ @erdemgelal
And it all multiplies if there are a few vendors competing for your attention! 🫠
I’m almost inclined to say selling since I experience the challenges of it first hand, but seeing where the purchasing processes are evolving - I completely empathize with the buyers.
There is so much noise, chaos, and complexity in the buying journey nowadays, and unless somebody is there to handhold them, it’s extremely difficult for customers to be able to make these purchase decisions and make their way to your product.
So I think that buyer enablement is the next step in sales, and all successful teams should start thinking about how to adapt to this new landscape.