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Nneoma Jane

what's the most important factor to consider when designing a user interface?

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Sid
Simple & clear navigation. Every UI designer should aim to let users get a result in the fewest clicks possible.
Marc-Oliver Gewaltig
That's easy: it's the end-user. Too many UIs are designed without actually involving any users.
Sonia Ponzo
@mogthesify I agree--many UIs are not accessible to users, even to their key target audience. Beta testing should involve more user experience research to improve their design.
AuroraW
I would say usability. The design should be intuitive and easy for users to navigate, ensuring they can accomplish their goals efficiently without confusion.