The best marketing channel for a B2B SaaS is the one that reaches your target audience and resonates with them. There is no one-size-fits-all answer, as the best channel will vary depending on your specific product or service, your budget, and your goals.
For me, it has been SEO and Referral.
when starting - Cold outreach for new users, afterwards it provides a flow of stedy users
when your established a bit - Google, SEO mostly. For us it gave us so much value.
Our product itself is our best marketing channel. Giving users a free trial with no time limits has been key for our increased conversion rates and growth.
The channel that has YOUR audiences’ most attention. Discover the audience first and figure out where they spend their free time. Find a way to start a conversation. The channel isn’t the answer you’re looking for, it’s the audience.
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