No doubt short-form vertical video will still be 🔥 Personally excited to see more AR marketing campaigns that bring digital elements into the real world in fun & engaging ways. Apple Vision Pro has huge potential there if they nail the UX! 👀
Produce REAL content made by REAL people in-person. Unscalable stuff will win in 2025 as people become very untrusting of almost all content online since AI makes seemingly tailored content at scale too easy
Buck the AI and Automation trend and 'Storify' engagements with customers and key stakeholders. Make them central to your marketing communications with 'Social Proof' based marketing.