What’s more important for a Landing page: design appeal or conversion potential? Why?

I think conversion potential matters more because the goal of a landing page is to guide visitors toward taking action. Even the prettiest design won’t matter if it doesn’t lead to results.

Personally, I think a well thought out design enhances conversion potential. It’s not about choosing one over the other but using design as a tool to boost results.

I’d say conversion potential is key for a landing page. Design is important, but the main goal is to get people to take action, like signing up or making a purchase.

For me Conversion potential is important because the primary goal of a landing page is to drive specific actions, such as sign-ups or purchases. While design appeal helps attract attention, it must support usability and guide users toward the desired outcome effectively.

Design attracts, but conversion-focused strategy seals the deal