From experience, influencers build a sense of trust to your product.
I will therefore say that they play a very big role, especially the ones with a large follower base.
With the 'over' crowded space we have today, it's tough to find the right influencer. What's also important is the niche they're in as it can effectively make or break your market image creation.
Many forget that with influencers you're not only gunning for an influx of visitors but also trying to create a public image of the product. And that directly impacts the quality of visitors you get and how your product is perceived.
Think wisely and sell well 🖖