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What methods do you use to gather feedback from your users?
🤔 As a product owner, 🛍️ what methods do you use to gather feedback from your users, 🗳️ and how do you prioritize which feedback to act on first? 🤔
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Sandra Salis
Win-loss interviews for sure, as much as possible. For customers, I would ask key questions like what were you trying to accomplish with our product demo, what does success with a product look like to you and how important is brand in your decision making? For internal users I would survey and interview each user and ask about overall experience, areas of friction or unclear flows, what could they not do with the existing features, what did they want to achieve.
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User interviews, in-app surveys, support e-mails, social listening...when it comes to prioritisation I'd say feature requests/pain points should fit into a narrative and overall coherent progression of the product. Does it match our product vision and strengthen our story? Is this an opportunity or a distraction? Is this a dealbreaker for a certain cohort of target users, or is it just a 'nice to have' idea?
We've tried building based on solely the top-requested features each month and while that brings some excitement and feeling of 'knocking something off the list', we realised that it's more important to do a few things right, than a little bit of everything. That means saying no to people who might not be in your target user group, or who might not ever make the switch anyhow.
Nothing beats interviews to understand your acquisition funnel and user engagement
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Surveys
Emails
1:1 interviews with users from specific cohorts
Feedback from the customer service
@karan_bhakuni Like Bigly Sales is a platform where you integrates VOIP, SMS, MMS, emails, scheduling, tasks, reporting, and CRM. What we love to do first is do a demo so they understand how it works and help them upload their contact list and with the blast they want to do. One or two weeks later we will get in touch with the client to is how it's going and see how we can help and the feedback on the platform. 💯
One on one calls always act as the best source of feedback. In addition to this, another important source of feedback is also through the support requests/tickets since they truly reflect the gaps or pain points of a product.
Conducting surveys! It is one of the most common and effective methods of gathering feedback from users. I would recommend online survey tools like SurveyMonkey, Google Forms, or Typeform. The key here is to ask relevant questions that will help you understand the needs, preferences, and satisfaction levels of your users :)
Surveys
Emails
Chats
User interviews
+ Clutch reviews (I even have an article devoted to feedback on the clutch: https://jetsoftpro.com/blog/clut...)