What marketing strategies would you recommend for someone who doesn't have money to pay for ads?

I believe that paying for ads should be reserved until your product is fully usable with a solid customer base, and have had a few iterations to refine it. Before investing in any advertising, the first thing you should consider is the goal you want to achieve. If your objective is to acquire initial clients, reaching out to your customer base directly is a more effective approach than relying on ads. If your goal is to build a strong online presence, social media is the most powerful tool. It offers a cost-effective way to share our content and engage with potential customers. I love the idea of creating multiple pieces of content from a single idea and sharing them on various platforms. For instance, let's say we're developing an AI-powered pizza oven: 1. We can write an article on how to make the perfect pizza dough. 2. Share the pizza dough recipe along with a photo version on Instagram and LinkedIn. 3. Film ourselves making the recipe and post it on Instagram and TikTok. 4. Capture a beautiful picture of the pizza cooked in the AI-powered oven. 5. Engage with relevant posts and provide links to the content we've created. Also even with a limited budget, I'm convinced that you can achieve significant results if you spend it wisely. If you are a B2B service, you can focus your ad spend on specific locations and times, such as during trade shows. This targeted approach can make the most of your budget and put you in front of the right audience at the right time.

Content and email marketing.

SEO, content, and developing a personal brand in social media. Emailing seems to be not the cheapest option.

Seamless onboarding experience. Try to onboard the user and pitch your product features with a few clicks instead of going through all the complex setup.