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Albert Kozlowski

What makes explainer videos great?

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As we are getting closer to our official launch date (so far we soft launched, no promotion yet), I am working on the explainer video. In your opinion, what makes an explainer video great?

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Alan Lee
Explain what's the problem, and how does your product solve that problem
Todd Baur
Use short sentences and direct language. Try to stay under three minutes. Get to the point first, then explain the point.
Ryan Hoover
I think the #1 thing is keeping peoples' attention. The Sandwich crew does this very well using humor.
Nurlan Nurmanov
I wish I knew the answer. What tool do you use to make videos?