It depends on which part of the funnel you're talking about, assuming the top AKA, getting meetings with your target customer. It's all about volume & personalized/relevant messaging. Setting up different touchpoints is also very helpful (email, social, cold-calling).
Then of course, after you book the meeting and how can you get to a close? There are a few different methods you can use here, I personally am a fan of using MEDDPICC. Happy to share more - reach out to me on Twitter if you have any questions: https://twitter.com/MoeShegow