Here are a few famous single-line pitches (or taglines) from well-known brands:
1. Nike: Just Do It.
2. Apple: Think Different.
3. M&M's: Melts in your mouth, not in your hands.
4. Coca-Cola: Open Happiness.
5. FedEx: When it absolutely, positively has to be there overnight.
6. De Beers: A Diamond is Forever.
7. MasterCard: There are some things money can't buy. For everything
else, there's MasterCard.
8. KFC: Finger Lickin' Good.
9. BMW: The Ultimate Driving Machine.
10. L'Oreal: Because You're Worth It.
What's your favorite one?
NotCommon