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What is the open rate and click-through rate for your newsletter? And other metrics
According to several sources, the good open rate of the email should be somewhere between 15 % – 30 % (when you have 50 %, it is a success 😀).
A good email click-through rate is anything above 3%. An average email CTR is 1-5%.
Also, a lot depends on the number of subscribers you have.
There's also a good number for unsubscribe rate – 0.5%.
I am doing my mini-research.
Can you share approximate numbers for your industries?
– Your industry
– Open rate
– CTR
– Unsubscribe rate
– Approximate number of subscribers
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@busmark_w_nika Speaking of my experience in the past, I used to do newsletter for one of our clients and its open rate was between 22 to 26%. It was a SaaS product and we had 6k subscribers in the list. CTR rate was 15 to 18%. I do not remember the exact no of the unsubscribed but it used to be like 3 to 4 people unsubscribed after a campaign.
@busmark_w_nika our main template was sharing weekly industry news, blogs on the related topics, banners if we were attending any event/product updates, sharing Quora insights, basically sharing anything or everything we could about our company and the industry. We kept the length between 250 to 350 words, used to include images as well.
@busmark_w_nika currently, we are setting up the tool integrations into our website to begin sending newsletters for a marketing agency, lets see how it unfolds this time.
@busmark_w_nika thank you! definitely would be happy to share the experience. Here is to sharing and learning :)
Our product is in SaaS (a platform for SEOs):
We send emails quite often lately, and the open rate is between 45% and 55% while the CTR varies between 2-17%. We don't have a large database of subscribers yet though (less than 1K)
In the tech industry, our newsletter boasts an impressive open rate of 40%, making those subject lines shine brighter than a newly updated LED display! With a click-through rate of 7%, our content is more clickable than a hyperlinked meme. Say goodbye to unsubscriptions with a rate below 0.5%, keeping our subscriber list as loyal as a well-coded algorithm. And with a growing number of subscribers hitting the 10,000 mark, our technology updates are spreading faster than a viral tweet! How's that for some tech newsletter metrics? 😄
From the point of an emailing tool, you should be aware, that these metrics make no sense and more importantly are not comparable. In open-rates we have developed identification for opens made by bots (automated opens) and currently on average more than 50% of all opens are made by bots or NHI(non-human interactions), if you will, used by ISPs to protect the recipients of emails from suspicious email content.
Similarly for CTR based on the industry and wheather you are in B2B or B2C, the clicks can be wildly influenced by anti-spam control systems, which clic in some cases all the links in the email, resulting in up to 80% of all clicks being non-human.
If you want to learn more about this specific topis, we have it described in our blog article.
https://www.mailkit.com/resource...
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