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What is the most underrated marketing channel?
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Maxwell
There are many underrated marketing channels, but some of the most overlooked include:
Email marketing:
Email marketing is still one of the most effective ways to reach your target audience and generate leads. In fact, email marketing has a ROI of $42 for every $1 spent. However, many businesses overlook email marketing because they think it's too old-fashioned.
SEO:
Search engine optimization (SEO) is the process of optimizing your website so that it ranks higher in search engine results pages (SERPs). This can be a great way to drive traffic to your website and generate leads. However, SEO can be time-consuming and challenging, so many businesses don't invest in it.
Content marketing:
Content marketing is the process of creating and sharing valuable content that attracts and engages your target audience. This can be a great way to build brand awareness, generate leads, and drive sales. However, content marketing can be time-consuming and challenging, so many businesses don't invest in it.
Partner marketing:
Partner marketing is the process of collaborating with other businesses to promote your products or services. This can be a great way to reach a new audience and generate leads. However, partner marketing can be complex and time-consuming, so many businesses don't invest in it.
These are just a few of the many underrated marketing channels that can be effective for businesses of all sizes. If you're looking for ways to reach your target audience and grow your business, don't overlook these channels.
Here are some additional underrated marketing channels that you may want to consider:
Podcast marketing:
Podcasting is a great way to reach a niche audience and build relationships with potential customers.
Influencer marketing:
Influencer marketing is a great way to reach a large audience and generate awareness for your brand.
Live streaming:
Live streaming is a great way to connect with your audience in real time and build relationships.
Attending industry events:
Attending industry events is a great way to network with potential customers and partners.
The best marketing channel for your business will depend on your specific goals and target audience. However, don't overlook the underrated channels that can be just as effective as the more popular ones.
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SMS Marketing gets often overlooked, it can be a powerful way to engage with a mobile audience and drive action.
Actually social networks. If you look at the real traffic of most corporate social networks and content, then there are incredible opportunities for growth.
@iren_ivashchinenko I suppose it's really still undervalued, and ultimately where people just have to spend most of their time.
I'd argue that email marketing is still heavily underrated. While it might seem old school, a well-curated and personalized email list can drive significant engagement.
@bzcrk I find most communities have very strict rules for advertising. How do you deal with that?
@etiene_dalcol Simple, never advertise. Always give value and in exchange you will get what you want.
Social media particularly emerging ones (eg: TikTok) - under-explored by most brands and have more opportunities than the more matured channels
BTW if you want to test out short video platforms like TikTok, Vizard can help you bulk produce social clips. Check us out! https://www.producthunt.com/prod...
I don't think street marketing is sufficiently exploited today. By choosing the right form and the right place, it can have a big impact on the target.
Marketing channel partners; they can be tough to find and secure but invaluable after the fact
Word of mouth (WOM). Some startups only focus on data attribution and there is so much dark attribution out there. You will surprise by the volume of actions triggered by a third-person.
Blogging and podcasting. Everyone knows about it, but I feel most prioritize so many things over them. As a SaaS, these two things do so much more for us than posting on Instagram or FB.
