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Ashrey Ignise R

What is the best way to find early adopters for your new product?

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I am finally starting to plan the launch of my product as we continue adding users to our waitlist (upnation.co). I want to ask the product hunt community what their experience has been with product launches and which platforms have worked the best for them.

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Amal Abdullaev
As a startup founder, I've found that the best way to find early adopters for your new product is by networking and reaching out to your existing network. You can start by sharing your product with your friends, family, and colleagues and asking them for their feedback. From there, you can expand your outreach to relevant communities, such as industry-specific forums, social media groups, and startup communities. Another effective way to find early adopters is by leveraging content marketing. By creating valuable content, such as blog posts, videos, or podcasts, you can attract potential customers and establish yourself as a thought leader in your niche. This can help you build a following and attract early adopters who are interested in your product. In addition, you can consider running a beta test of your product to get feedback from early adopters. This can help you identify any issues or areas for improvement before launching to a wider audience. You can also offer early access or discounts to incentivize early adopters to try your product and share their experience with others. Overall, finding early adopters requires a combination of outreach, content marketing, and incentives. By focusing on building relationships and providing value to your target audience, you can attract early adopters who are eager to try your product and help spread the word.
Charlie Kor
I believe the PH and Twitter are the best for me, and 'building in public' is an effective way to attract early adopters.
Ashrey Ignise R
@charlie_lee1 true. The “buildinpublic” community is very active. Thanks Charlie.
Karthik Tatikonda
1. Communities on reddit 2. Product Hunt 3. Indiehackers 4. Twitter 2,3,4 are suitable if your product's niche is either startups or tech people.
Ashrey Ignise R
@karthik_tatikonda yes Karthik, Reddit, ph & twitter definitely seems to be a trend on this trend. Im glad somebody mentioned indie hackers. Has that channel worked for you particularly?
Karthik Tatikonda
Yeah @aignise !! That is one of our top3 traffic source every month. You can check my posts here: https://www.indiehackers.com/Jus...
Sandra Djajic
Most of our early adopters came from Twitter and Reddit. We did also leverage from our network and personal connections as well.
Ashrey Ignise R
@sandradjajic got it. That’s awesome Sandra! Have you felt the need to expand to other channels since then?
Sandra Djajic
@aignise We are also trying to focus on Linkedin but still, we stick with what we saw was working and that was Twitter and Reddit :)
Carter Michael
Product Hunt is great, especially if you're active in the community people will offer to help you without even asking - it's truly a great space.
David Cagigas
You can start here on PH honestly. You can also find some unhappy users in your competition and maybe reach out to them!
Ashrey Ignise R
@edworking Very interesting David. So, you mean going through product reviews of competitors and doing cold outreach on those that gave bad reviews?
Charlotte Chiang
In my experience Reddit is great - you can find almost any kind of community there who cares deeply about the problem & will be willing to give you (very candid) feedback on how you're solving it. Facebook communities used to be quite effective, and maybe some of them still are...but the company's development kind of selects for people who might not be the earliest adopters.