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What is the best type of business to launch using Product Hunt?
We see so many SaaS, AI machine learning programs, FinTech, etc on Product Hunt everyday……Based solely on the community culture, previous successful launches, and online resources, what would you say is the best type of business to launch using Product Hunt? Opening the floor to discussion!
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Hercules
The best type of business to launch on Product Hunt typically falls into the category of tech-related products, such as software, apps, or innovative digital services. Product Hunt is a platform that predominantly caters to the tech and startup community, making it an ideal place to showcase new and innovative tech products. Here are some examples:
SaaS (Software as a Service): Launching a new software tool or service can gain significant attention on Product Hunt. This could be anything from project management software to graphic design tools.
Mobile Apps: If you have a mobile app, Product Hunt is a great platform to introduce it to a tech-savvy audience.
Tech Hardware: Innovative hardware products, such as smart devices or gadgets, can also find success on Product Hunt.
Tech Startups: If you're launching a tech startup with a unique value proposition, Product Hunt can be a valuable platform for gaining visibility and early users.
In summary, businesses related to technology, software, and digital innovations tend to perform well on Product Hunt due to its audience's interests and the platform's focus on innovation.
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Content-driven products also seem to thrive here. A mix of utility and community engagement.
Maybe a content platform that gamifies learning? Thoughts?
The best type of business to launch using Product Hunt is one that is innovative, solves a real problem, and has a large target audience. Product Hunt users are early adopters who are looking for new and exciting products, so it is important to launch a product that is unique and has the potential to go viral.
Hope it helps :)
Based on my years of observation on Product Hunt, I can categorize Product Hunt users into those who seek products that:
• Make their lives easier, more productive, or more fun. For example, Softr, a no-code platform for building websites and web apps, won the Product of the Year 2021 award by solving the problem of creating web solutions without coding
• Has a clear and compelling value proposition. For example, Ulli, a smart browser for mobile, used the tagline “One-thumb Internet” to highlight its unique feature of browsing the web with one hand
• Helps them to learn visually. For example, Appcues, a user onboarding and feedback tool, used a video to demonstrate how their product can help users create personalized and engaging experiences
• Gives them a good deal. For example, Flow, a project management tool, offered a 50% off deal for Product Hunt users who signed up on their launch day
Thus, as a Maker, it is ideal to satisfy at least some of the needs of the community that I have outlined above, for your product launch.
A clear differentiator, not so much the technology, but the product that gives a non-traditional experience
