Subscribe
Sign in
4
Replies
Best
Daniel Joseph Bennett
B2B is definitely easier to start with. Once you land a few enterprise clients, you have a steady revenue stream without worrying about tons of individual customers. Plus those big contracts make fundraising easier. The challenge is you need a really solid product to get in the door with businesses vs. consumers who will try anything once.
Report
Share
This is more personal thing – I found easier to be on B2C as you can communicate more through emotions. B2B is more orientated on data tho B2B is more lucrative in terms of money.
I would say B2B.
1. They dont shop around for cheapest product.
2. For them time is more important than saving a few bucks here and there. And hence churn rate is low.
3. They need to for their business. Its not a fun app for them.
B2B for sure. Businesses are way more likely to pay for a quality solution that solves a real pain point and saves them time/money. Targeting consumers is a race to the bottom on price. Plus business customers tend to stick around way longer if you keep delivering value. That low churn is key.