What does it take to create a social media content strategy that actually works?🤷‍♂️

If you are working on a content strategy for your personal brand or business, here are a few things you need to consider: 👉First of all you need to define your goal, what you want to achieve through social media marketing. It can be brand awareness, sales, traffic etc. 👉Do a competitor analysis. See what’s performing for them and you can create something similar, but better. Content should be aligned with your goal. 👉Use tools like Google Trends, AnswerThePublic to research about content topics which are trending and people are talking about. 👉Try different things on a regular basis for at least a month. You can try different content types: written, images, short videos, lead magnets and more. 👉Go deep into the insights. You will get an idea of what’s doing well. Double down on what’s working for you. 👉Don't be afraid to make changes as you go. I hope this helps you. 😃 Want to see more posts like this one? Follow me on LinkedIn: https://www.linkedin.com/in/gurp...