I'll go first. There are so many things we do not know when we start out on this journey of entrepreneurship.
In the early days of ideating GEXPR, my co-founder VB and I were quite skeptical about talking about the product, the vision, and the audience, and in general, we shied away from the “build in public” movement! We protected this “brainchild” and yes, even thought of confidentiality when we spoke to mentors, advisors, investors, and so on.
Fast-forward to 6 months, and every opportunity to share the product story, roadmap, founder story, and challenges is a golden opportunity to increase our luck surface area. If I hadn’t come across books like The Mom Test and Do More, Faster I probably would have still been hiding behind my computer without doing the real leg work of getting out and speaking to customers with a clunky product or a not-so-nice pitch deck. Every chance to do so is less.