What do you understand by having a great customer experience (CX) in your company?

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A lot of companies and professionals seem to confuse this term with customer service or customer support. But those who know the real meaning, they just know. Let's see what your thoughts are on this. I'm trying to find ways I can remove this confusion completely. Go ahead!

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Nataliya Trotsenko
Absolutely! Customer service is a key part of CX, but it's just one touchpoint. A great CX encompasses the entire customer journey, from initial brand awareness to post-purchase interactions. It's about building relationships, exceeding expectations, and ensuring every interaction is smooth and positive. When customers feel valued and understood at every step, that's true CX magic!