Several factors can differentiate a good product from a great one:
1. User Experience: A great product not only meets but exceeds user expectations in terms of usability, intuitiveness, and satisfaction.
2. Innovation: Great products often introduce novel features or solutions that address existing problems in unique ways.
3. Quality and Reliability: Consistent performance and durability enhance the product's reputation and user trust.
4. Customer Support: Excellent customer service and support can significantly enhance the overall user experience.
5. Scalability: A great product has the potential to scale effectively to meet increasing demand without compromising quality.
6. Feedback and Iteration: Continuous improvement based on user feedback ensures the product evolves to meet changing needs and preferences.
7. Value Proposition: Clearly communicates and delivers substantial value that resonates with the target audience.
8. Brand Reputation : A great product often enhances the overall reputation and credibility of the brand.
9. Market Fit : Aligning well with the needs and desires of the target market ensures sustained relevance and success.
10. Longevity : Products that stand the test of time and maintain relevance over the long term are often considered great.
Good:
A product you want to keep using.
Great:
And, a product you want to recommend to others.
Good:
Love the product.
Great:
Love the product, manufacturer, and story.
Good:
Users rate the features highly.
Great:
Users rate the experience highly.
Good:
If price increases, users will look for another product.
Great:
Will continue using it even if price increases.
A great product not only solves problems effectively but also creates an emotional connection with its users through exceptional design and memorable experiences.
For me, a great product stands out due to:
User Experience: Intuitive and enjoyable to use.
Problem-Solving: Effectively addresses a real need or pain point.
Innovation: Offers something unique or significantly better than alternatives.
Branding and Storytelling: Builds a strong emotional connection with users.
Continuous Improvement: Regularly updates and improves based on user feedback.
P.S. Speaking of great products, check out SEOPro’s launch on Product Hunt—an excellent example of these principles in action!
It's all the 1000 little details.
A good product does something right, but then small details kind of suck (maybe customer service, or some design, or the email communication, etc...)
I love this video where Larry Ellison talks about what made Steve Jobs great. The basic gist is he cared about every little detail (what the product looked like, the packaging, your experience at the store, and so on).
Whereas most good products will solve a problem (hopefully) better than the alternatives, a great product will get every excruciating little detail right. Look at products from Apple, Stripe, Tesla, etc...
A polished product can make it that much better. Sure, an unpolished and polished app can both deliver the same functionality, but those little extra features, such as animations in apps, or site speed on websites, can set it apart from the competitors