Varies by platform and audience. LinkedIn's a morning commute thing, Instagram's more evening chill. But really, it's all about knowing when your specific audience is active. You gotta do your homework, test, and adjust. It's not about the 'best' time, but the 'right' time.
According to studies, the best times to publish on platforms like Facebook, Instagram, and Twitter differ depending on the audience and their online habits. In general, posting throughout the weekdays, particularly in the early to mid-afternoon, results in more engagement. However, it's critical to examine the metrics of your own social media accounts to determine when your audience is most engaged and responsive.
So, I have some insights but I am not an expert on this.
As for Linkedin: After Lunchtime
As for Twitter: Anytime before Elon Musk. Right now please go to Threads :)
As for Facebook: We do not target mums and dads but there is no time matter for FB I assume.
As for Instagram: Lunchtime and after work.
its all depend on the type of post you sharing and need to check the online tomezone your your target audience and then calculate accordingly before to post anything
I think every platform has a different setup, you can find research for each platform and try scheduling accordingly.
I don't give attention to timing as much as content though
I think in the second part of the day, in the first part, mostly people work or are busy with their own affairs. In the evening they are already resting.
The best times for sharing posts on social media platforms vary depending on the platform and target audience. Conducting research and analyzing user engagement data can help determine the optimal posting times for maximum reach and interaction.
The occurrence of change is contingent upon the performance of your account. Tools such as Social Champ provide analytics and engagement data, suggesting the optimal time to post based on your account's performance.