There are many challenges in mobile app development and marketing, especially in marketing. Without installing apps, users can’t access or experience anything beyond seeing the app’s demo videos.
However, using publicly available WhatsApp Cloud APIs, we can create apps, bots, and automation. By simply sending a message to a number, users can achieve both app access and interaction.
For those who are unfamiliar with WhatsApp automation, please watch this video -
https://youtu.be/pQoxa4FULpw
If my prediction is correct, Meta’s messaging platform will play a huge role in the future.
Let me know your thoughts