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Rupal Saini
You can launch your product here, which will give you at least some users—whether they're your target audience or simply enthusiasts interested in what you're building. This will provide valuable feedback on your product’s current stage. Another way to acquire your first customers is by creating outreach campaigns targeting the ICPs and personas that are the right fit for your product. Personalized messaging will help you connect with potential customers. Lastly, you can share your product with your LinkedIn network, which can also help you gain early customers.
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Attend local meetups or events where you can talk about your product and meet potential users in person.
@bailey__richardson thanks Bailey! Any tips on tools/webs to find local events? Ive used meetup in the past but maybe there are others
You should run a small advertising campaign to reach a broader audience and attract your first users.
@davis_adams reaching our B2B audience with Paid is difficult given our limited resources... but we will try! Thanks Davis
@vaibhavdwivedi Sure! My ideal users are marketing managers at mid-sized tech companies (with 100-500 employees) who frequently run experiments like A/B tests, landing page tests, and new feature launches.
@borja_diazroig Great, that's the first step. Now, identify where you can expect to find such people. My guess would be LinkedIn groups.
Really depends on your product. In our case we go for a lead magnet to increase visibility and draw attention within our target user group.
@borja_diazroig sure thing!
As our presentation tool works with Figma, we are initially looking for users who are Figma-savvy and ideally use it for presentation design.
That’s why we built a presentation slide library for Figma - in form of a Figma plugin - that consists of 100s of slides. The plugin is free, but we ask users to submit their email after a certain amount of usage. This way we are able to collect leads and promote our core product.
The partnership with influencers or bloggers who can help spread the word to their followers.
@holden_horton That's true! However, it’s especially challenging in the B2B space, particularly when you're just starting out with limited resources. Do you have any tips?
I’m personally reaching out to my contacts to find my first users. The most important thing is to gather feedback from them to find product-market fit.
Do Keywords Research relating to the kind of product or services you're selling using SEO Keyword research tools. Then you will get the terms and phrases your desired prospects are searching for, So then you can satisfy their queries with the current issues they are facing with your type of product or services then you recommend yours to them. One quick tip go to online forums like comment and on those bad reviews and recommend yours to them. After getting any client make sure you check on them and ask them about their experience with your product and also ask them about something you can improve to make them have a good experience with your product.
hope this helps.
For your first users, start with your network - friends, family, colleagues, etc. Get them to try your product and give feedback. Then do some targeted outreach to potential early adopters in online communities related to your product space. Consider doing a Product Hunt or Hacker News launch to get more visibility. The number of initial users depends on your product but aim for at least 100-200 to start getting meaningful data and insights. Quality of early users who really need your product is key, vs just quantity.
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Leverage Niche Communities: Identify online communities where your target audience hangs out (e.g., Reddit, forums, GitHub, or Discord) and engage authentically. Provide value first, then introduce your product naturally.
Offer Something Free: People love free trials, exclusive content, or early access. This lowers the barrier for trying your product and helps you gather feedback.
Focus on Accessibility: Ensure that your product is accessible to as many people as possible. For instance, using tools like VPNs can help you reach audiences in geo-restricted regions. I’ve found this resource on metody na zmiane adresu IP quite helpful for improving accessibility for digital services.
Word of Mouth: Get friends, family, or colleagues to use your product and share their experiences. Authentic recommendations can lead to organic growth.