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André J

What do you prefer for marketing? Twitter or LinkedIn? And why? 🤔

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I feel on LinkedIn it's easier to get attention. And on twitter it's "expert mode" only unless your a mega star like Elon musk 😅 Side note: I started to organise a gist on "LinkedIn-rate-limits". Check it out if your interested: https://gist.github.com/eonist/69eb448c12847c60b4ebb1044d3e884a Drop your insights / opinions bellow. 👇 Thanks 🙏

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Felix Wunderlich
Love the gist, thanks for sharing!
Massimo Chieruzzi
It really depends if you are b2b or b2c, but overall, I think Linkedin is still way undervalued. Twitter has become too noisy and requires a lot of effort to really build a meaningful audience + content is very short-lived so you need to be posting with a high frequency. Linkedin is very effective, and a high-quality post can deliver engagement for a week.
André J
@massimocw Why do you think that is? Why is twitter getting oversaturated. And do you think that will happen to LinkedIn soon as well?
Massimo Chieruzzi
@sentry_co Partially is just the nature of the platforms. People tend to spend way more time on Twitter as it's mainly designed around engagement and interactions. This is cool... but also saturates the platform and tends to reward clickbaiting. Linkedin is more asynchronous... personally I check it twice per week in the best case. People post less content and it lives longer. Will it happen to Linkedin? Could be... marketers tend to destroy any platform that works and is not very good and enforcing limits :)
André J
@massimocw Yeah. I thought limits would be important. Hence the guide I wrote today about LinkedIn rate limits. And yes I have seen old content pingpong way longer on LinkedIn. On twitter content die quickly. Unless it trends strongly.
Xavier JJ
@massimocw Do you think linkedin is good for b2c products?
Massimo Chieruzzi
@xavier_jj It can work but I think it's better to reach a limited but very selected number of potential buyers rather than a huge, less qualified audience.
Anjali N
I agree with you! If you do not have many followers and a whole lot of things then X is a waste of time. Linkedin is much better as it let's you reach out to the audience
@anjaliinambiar totally agree, I’m finding linked in better for audience building than twitter
Adams Aimé-Désiré
@anjaliinambiar but I found some 𝕏 account with just 500 of followers they make a lot of sale because those 500 followers are really engage
Anastasia Liamets
Linkedin is better for me, but it depends a lot on who's your ICP and where they hang out. Also Linkedin is nice, but sometimes it's hard to generate useful and valuable content all the time – so sometimes I'm feeling tired, and then I share some things on X. Enjoying the second one more actually.
André J
@anliamets Follow up question If I may? Where do you get more impressions on your post X or LN?
@anliamets interesting thought regarding the ability to do a quick post on twitter instead of long one on linked in.
Mahir Muzahid
Obviously linkedin better. You will find every type of user their and maybe lots of potential customers
@mahir_muzahid depending on your audience I would assume. I just think you don’t get the discoverability with twitter
Mahir Muzahid
@slimmy82 obviously I get that but for me and I think most of us linkedin will provide more paid customer then twitter!
Saranraj
If it is more like B2B then. I do not prefer to go for the impressions in the beginning. Looks like a shiny thing which i may not need at beginning of the startup. Prefer to focus more on direct sales on both platforms and building a user base. Obviously still keep building the relevant content and post on the social media on low priority, which is having relevant market. But this is as a directory in the beginning. Once you have enough users and content ready then may be reprioritising marketing. What are your thoughts?
André J
@sayoga I lean towards building a brand first and foremost. Building a user base is a leaky bucket situation in the beginning. But brand is where the tipping point might reveal it self. When "they" start to believe ✨🧘✨
Saranraj
@sentry_co interesting thought. Let me think about it more. What should be the pace of marketing according to you in the beginning of the startup?
André J
@sayoga The leaky bucket theorem is as follows: In the beginning users leak out like there is no tomorrow. Don't try to keep them in by getting more of them, instead try to plug the holes of the bucket to keep them in. So in the beginning marketing should just test how many and how big your holes are 😅 and measure if you have enough resources to manage the leaky bucket. Keep in mind, the world also change around you so what seems like a hole might be some external force making the hole bigger 😅😅
Saranraj
@sentry_co thanks for the explaination. What do you think about lockboxy.io ?
Anastasia Klyykina
This really depends on a purpose and intentions! I really use them both, and both platforms bring different value. Even the community and the communication we establish with those communities are so different. Almost like one company has two different personas 😂
André J
@anastasia_klyykina They definitely have different personas. It's funny how the language is so different as well. Like on LinkedIn it's a lot of: I'm so humbled and proud to announce that....**insert achievement** vs twitter it's more laidback?
Anastasia Klyykina
@sentry_co Exactly! I am feeling so fake sometimes when I reply to people on LinkedIn😂 But the platform is great anyway
André J
@anastasia_klyykina Just make sure you drink a lot of wine before you post on LN. Then it will be interesting 😏 And don't look the day after 😅
Anastasia Klyykina
@sentry_co Are you talking from experience now?😂 But tbh our last post on ln was quite interesting
Avital Trifsik
LinkedIn works better for me as well, and it is also easier to target the exact audience I aim for.
@avital_trifsik through advertising?
Anastasiya Gurevska
Since I work in the B2B niche, my answer is clear - LinkedIn. There I can directly target decision-makers and professionals in specific industries. And it makes LinkedIn ideal for generating relevant leads and building professional relationships. Also I like the opportunity to experiment with various content formats that can showcase your expertise and services. Twitter can be great for brand awareness and quick updates, but LinkedIn's professional context aligns better with B2B lead acquisition and engagement. IMHO ☺️
André J
@anastasiya_gurevska Seems like LinkedIn is easier to get traction with. And twitter is a bit tougher to crack. I wonder tho, maybe our strategy on twitter just have to be more clever?
Prestige Somerville
i Suggest Linkedin. it helps to reach our business more than twitter.
Daniel Burns
We are a B2B SaaS company and LinkedIn works best in our case.
Joy Anderson
It depends on your requirements, business, and product.
Janak Patel
Twitter. Linkedin is becoming like marketplace and DMs are bombarded using automated softwares
Gurkaran Singh
Hey there! As a tech enthusiast who has delved into various sectors from edtech to government tech, I can definitely see the appeal of both Twitter and LinkedIn for marketing. LinkedIn does have that professional vibe where it's easier to catch the eye of potential connections, while Twitter can feel like navigating expert mode at times, unless you're Elon Musk level famous 😄. Personally, I enjoy the challenge of Twitter, but I also appreciate the more straightforward approach of LinkedIn. It's all about finding the right balance and leveraging each platform's strengths for your marketing strategy. And thanks for sharing your insights on "LinkedIn-rate-limits" - definitely a valuable resource for those diving deep into the social media marketing world. Keep hustling! 💪 #TechLife #MarketingInsights
Twitter for the ease
Faryad Baryar
twitter is better if you paid marketing
Jonathan Bay
It depends, where is your ICP? Are you guerilla marketing or doing paid ads? For my business Meta ads works pretty well.
André J
@bidify Organic marketing. But you're right. Different platforms works differently for different ICPs
Shreya Gupta
Twitter
Cameron Scully
struggle to grow on Twitter
André J
@cameronscully_ Same. I think I got 1 new follower a couple of years ago. in 2013 😅 on LinkedIn Iv gained near 1k and TBH I haven't done much posting.
Darius Bel 👑 SaaS Gems
@cameronscully_ @sentry_co Now I'm trying Twitter but it's very hard to get attention. Can you tell me 3 things to grow on Linkedin? Thanks André
André J
@cameronscully_ @darius_bel 1. I got ~800 LinkedIn connects in the last 12 months from my product hunt activity 😂 2. Post something that is related to you (That way it doesn't seem generic and automated) 3. Leverage your journey. Doesn't matter if it's at the start or in the middle. I think people recognise journeys. Advocate where you're going. If you're going to be the Zuckerberg of the AI generation, scream it from the roof tops!
Nic Neon
LimkedIn is for B2B so for me, its not really a viable option
André J
@glenfish I think LinkedIn is becoming more hybrid now. b2c and b2b. I see b2c brands doing both twitter and LinkedIn these days.