I lean towards LinkedIn for marketing because it provides a more professional environment where content can be targeted towards industry-specific audiences, fostering meaningful connections. Twitter, while broader in reach, often requires more effort to cut through the noise and engage effectively.
Both platforms have different kind of audience. Sometimes we need to publicize our business or product to specific group of people. So, in my case, I usually do thorough research on both platforms to find out which will be best for my brand promotion.
LinkedIn to get users that are on LinkedIn
Twitter to get users that are on Twitter
And of course you need to tailor your content to the platform. But I basically use both because it increases reach, and usually you can just repurpose the content.
@sarath_chandran6 LinkedIn, as I deal with B2B marketing, the platform helps me with professional networking and connecting with other businesses, industry leaders, and potential clients.
It depends on the target audience and the type of content.
LinkedIn is great for B2B and professional networking, while Twitter offers broader reach and real-time engagement.
Both have unique strengths for different marketing strategies.