I look at the power of the product headline. If I really resonate then I spend time evaluating.
Then I look at the landing page. If it looks like it was put together well and I understand how it works, I look at pricing.
After that, I usually don't put my card in for a trial unless I'm very convinced that there's potential value.
I usually check if the product solves a real problem and whether it’s unique or just another copycat. It’s important to see if the features are actually useful and not just gimmicks.
I check on three factors:
1) If product has a meaningiful offering to people around me.
2) Prouduct's website is conveying the offerings clearly.
3) Testemonials on website, company page etc.