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What are your top 5 elements for a landing/sales page?
Here are mine.
1. Headline: A clear, compelling headline that captures attention and communicates the unique value proposition of the product or service.
2. Offer and Benefits: A concise explanation of the offer and its benefits, focusing on how it solves a problem or improves the customer’s situation.
3. Social Proof: Testimonials, reviews, or logos of well-known customers or partners that build trust and credibility.
4. Call-to-Action (CTA): A strong, visible CTA button or link that encourages visitors to take the next step, whether it’s making a purchase, signing up, or another desired action.
5. Visuals: High-quality images or videos that engage visitors and illustrate the product or service in action, enhancing the overall message and appeal of the page.
What are yours?
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Amy
Headline, What does the product do exactly, Resources (so I know right off the bat what sort of support they offer), Proofpoints and CTA
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@amy_hurree I like what you have about resources. are you referring to product features? Just want to make sure I understand correctly. Thanks!
@slimmy82 Actually no, by resources, I was referring to things like blogs, articles, webinars, academy, etc - where can I seek help/support to better utilise the product. Product features are also important and in my original post, the product features should be under "what does the product do exactly" - this section should showcase the features of the product.
Absolutely agree with your list! For me, Mobile Responsiveness is a must. With more users accessing sites via mobile, ensuring the landing page is optimized for every device is crucial to maintain user experience and conversions.
@barryzheng568 absolutely, love that you brought that up. Even if your product is designed to be viewed on computer, at the very least your landing page needs to be mobile friendly.
@barryzheng568 I think mobile is as important than desktop nowadays, even for B2B. I think you have to look good on mobile to look credible.
Spot on @slimmy82
I would add the Priming and Positioning of elements like CTA are also very important in making any Landing or Sales Page effective for conversions.
