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What are your thoughts on B2B SaaS companies using YouTube?
Is it a good approach for B2B companies to include YouTube as part of their social media strategy?
If so, what kind of videos would you recommend these companies make in order to keep the audience's attention longer?
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Jagtar Singh
It gives you free marketing and where users would know what type of solution you are providing.
I think is important also because users do research about the companies and having a good presence on youtube increases your presence in market
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From my experience Youtube can be a good source of referral traffic. if you run affiliate program a lot of people will make video review of your tool.
Youtube ads is also quite good. Typically get a CPA lower than google search, but there is a really quick ad fatigue. I recommend to disable it after 2 months.
B2B SaaS companies harnessing YouTube is a smart move.
- dynamic way to showcase complex products, tutorials, and case studies
- humanize the brand, build credibility, and establish thought leadership
- YouTube's reach and shareability can amplify brand visibility and nurture long-term relationships
By crafting engaging videos, B2B SaaS companies can capture attention, educate potential clients, and cultivate a loyal audience.
Launching soon!
You can cross purpose any video content that you have - Webinars (Snip to use on tiktok / Youtube shorts) - Training videos - Throw them on Youtube - Podcasts - same thing. The name of the game is using that same content on multiple platforms.
The buyers in B2B are also people. Try to figure out what they want to watch or might be interested in as people. You could consider things that are helpful for they job they do, but also for their career development, or interesting ideas they can share with their colleagues.
Absolutely, incorporating YouTube into a B2B company's social media strategy can be highly effective. In today's visual-centric world, video content engages audiences and imparts complex information more effectively. To retain audience attention, B2B companies can create:
1) Educational Tutorials: Demonstrate how to use your products or services effectively, providing value and showcasing expertise.
2) Case Studies: Highlight successful client projects, illustrating real-world solutions and outcomes.
3) Behind-the-Scenes: Showcase your company culture, processes, and team to humanize your brand.
4) Thought Leadership Talks: Share insights, industry trends, and expertise to position your company as a knowledgeable leader.
5) Customer Testimonials: Feature satisfied clients sharing their positive experiences with your offerings.
6) Webinars and Seminars: Repurpose educational content from webinars or seminars to reach a wider audience.
7) Product Demos: Walk through the features, benefits, and applications of your products.
8) How-to Guides: Offer step-by-step guides or best practices for solving common challenges.
The company where I work, JetSoftPro, also has its own YouTube channel. We distribute content from YouTube to other social networks and feel an increase in the interest of the audience of our potential customers. Take a look to see what we're up to. It will be interesting to hear your opinion about our content:
https://www.youtube.com/channel/...