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Lili Péntek

What are the requirements for a successful newsletter?

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We're planning to start one. I'd be curious about your tips. 😊

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Marianna
Hey Lili! It also depends on the provider you use. MailChimp VS ActiveCampaign VS Klaviyo. Which one are you currently using?
Lili Péntek
@marianna_nk Hi Marina, We're still in the planning phase, but MailChimp seems to be the best option for us at the moment. What's your preference? :)
Marianna
@lili_pentek I’m also using MailChimp it’s free for up to 500 subscribers and would like to test Klaviyo next :)
Yuki
Not about the newsletter itself but super important to have a top of funnel (on some platform where ppl already hangout) that drives traffic to your newsletter so you're able to grow it.
Lili Péntek
@yukioyama That's very true. For us, LinkedIn has been the most effective channel by far. How about you?:)
Yuki
@lili_pentek sharing lead magnets on facebook groups has been the most effective but want to start building our own distribution channel soon like you all 🙌
Asmitha Rathis
Engaging content, not too product/market-y
Milli Sen
Should be short.. 3 min read or less