Before launching a product, the most worthwhile things to focus on are:
1. Know Your Audience: Ensure you deeply understand the problem you’re solving and who you’re solving it for. Tailor everything. From the product to the messaging around their needs.
2. Test Your Core Functionality: A buggy product can kill momentum. Make sure your core features work seamlessly and deliver real value.
3. Build Momentum: Create excitement pre-launch through teasers, email lists, or early-access programs. Engaged users are your biggest advocates.
4. Refine Your Messaging: Craft a clear, concise, and compelling story about your product that communicates its value in seconds.
5. Plan Your Launch Day: Have a detailed plan for outreach, community engagement, and responding to feedback. First impressions matter.
Execution is key, but preparation sets the stage for success.
Before launching, I focus on testing everything thoroughly to make sure it works smoothly, and I start building anticipation by promoting it early on social media.