What are the major concerns while building an e-commerce store?

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What are the major challenges that e-commerce founders or managers face? And what are the resources that they are using or need to solve that?

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Deniz Can Ilgın
The major concern to me is the value proposition. It is crucial to clearly define a value-based brand image while you serve online. What should your store/brand be known. A niche value. You might tell interesting stories behind each product on Shorts/Reels/TikToks and then the sell the product. By that, you’ll be known as “A story-teller” store. A good sample of this a “FPPRO” a online iPhone repair-service provider in Turkey.
@denizcanilgin That's really true. Helping people understand the value can be challenging. Thanks for sharing that Deniz.