Though artificial intelligence is changing how businesses work, there are concerns about how it may influence our lives. This is not just an academic or a societal concern but a reputational risk for companies, no company wants to be marred with data or AI ethics scandals that impact companies like Amazon. For example, there was significant backlash due to the sale of Rekognition to law enforcement. This was followed by Amazon’s decision to stop providing this technology to law enforcement for a year since they anticipated the proper legal framework to be in place by then.