What are the best tools to create launch videos?

I just made one with Adobe After Effects. It's probably one of the most powerful, but I have very little experience with it, and it's probably got a steeper learning curve than many newer tools out there today. Took me a couple of days to figure out what I needed to do, but fortunately there are tons of guides and how-to videos out there to help with it. Looking forward to others' suggestions.